Released on = June 5, 2007, 8:07 pm

Press Release Author = leap2market Ltd.

Industry =

Press Release Summary = Leap2market, a pan-European consulting firm has worked with
several Taiwanese companies in the past to help them becoming more successful in
Europe. The experience indicates that there is a gap between desire and plan on the
one hand, and the ability to generate success in Europe on the other hand. This
phenomenon prompted leap2market, to ask the department of international business and
management studies of Hogeschool Zuyd, to conduct a research programme into the
factors that influence success and failure for Taiwanese companies in their quest
for market share in Europe.

Press Release Body = Over 600 Taiwanese companies are exhibiting on CeBIT this year.
This fact alone illustrates the desire Taiwanese companies have to do business in
Europe. Leap2market, a pan-European consulting firm with offices in Taiwan, has
worked with several Taiwanese companies in the past to help them becoming more
successful in Europe. “The experience indicates that there is a gap between
desire and plan on the one hand, and the ability to generate success in Europe on
the other hand. This phenomenon prompted leap2market, to ask the department of
international business and management studies of Hogeschool Zuyd, to conduct a
research programme into the factors that influence success and failure for Taiwanese
companies in their quest for market share in Europe,” says Magnus Lund,
Director of leap2market in Helsinki.

The work that was carried out comprises desk-top research and literature studies
into the strategies and the successes of Taiwanese businesses. An analysis has been
made of the facts that were collected. In addition to that, the report contains
results of an extensive field research programme. For the field research many
Taiwanese companies active in Europe, and European customers that have been doing
business with Taiwanese companies, were interviewed extensively. “The
conclusions are revealing,” says David Chang, Director of leap2market in
Taiwan. David also noted, “The research work clearly indicates that Taiwanese
companies, even the ones already successful in Europe today, only realise a fraction
of their potential. I am delighted with the outcome of this work because it
indicates that with limited additional resources there is much more revenue to be
generated in Europe”. The project team explicitly looked at both OEM/ODM
suppliers as well as branded products.

Some of the conclusions of the report are:
* Marketing strategies for the EU market of Taiwanese companies can, with only
limited adjustments, yield more business;
* Europeans will buy more if the Taiwanese challenge them harder and sell more
actively. The passive sales style of most of the Taiwanese companies is rather
ineffective in Europe;
* The quality and price the Taiwanese offer is excellent, however they are slow in
adapting their product designs and after sales processes to the European
customers’ requirements. This adversely affects the growth of Taiwanese product
and service sales in the EU.

The report also includes an essay on the characteristics of doing business in
Europe, and a lot of information which is valuable for Taiwanese businesspeople who
want to successfully conquer a part of the European market.

The research clearly indicates that Taiwanese companies can do much better at
winning business in Europe than they are doing today.

The report can be obtained for € 185,- (excl. postage and packaging). It can be
ordered by email: info@leap2market.com


Web Site = http://www.leap2market.com

Contact Details = 20-22 Bedford Row, WC1R 4JS London, United Kingdom,
+31-43-6090634, info@leap2market.com